Best Natural Vitamin C Serums | Popular American Brands

To help you find theย best natural vitamin c serums, we have tried plenty of top models to recommend for accuracy and high performance. We loved easy-to-use and quality items.

We also consider additional features like safety, designs, styles, and durability that also offer versatility in function.

We're here to provide a detailed assessment of each, determined through an exhaustive scoring system that weighs every pro and con.

Keep reading to find out more about the natural vitamin c serums and the other related products on this list.

  • Ease of Use
  • Effectiveness
  • Durability
  • Materials
  • Post-Use/Versatility
List of natural vitamin c serums: Comparison Table
# Preview Product
1 TruSkin Vitamin C Serum for Face, Anti Aging Serum with Hyaluronic Acid, Vitamin E, Organic Aloe Vera and Jojoba Oil, Hydrating & Brightening Serum for Dark Spots, Fine Lines and Wrinkles, 1 fl oz

TruSkin Vitamin C Serum for Face, Anti Aging Serum with Hyaluronic Acid, Vitamin E, Organic Aloe...

2 InstaNatural Vitamin C Serum with Hyaluronic Acid & Ferulic Acid - Natural Anti Aging Wrinkle Reducer Formula for Face - Dark Circle, Fine Line & Sun Damage Corrector - Restore & Boost Collagen - 1 oz

InstaNatural Vitamin C Serum with Hyaluronic Acid & Ferulic Acid - Natural Anti Aging Wrinkle...

3 Vitamin C Serum Plus With Hyaluronic Acid Serum, Retinol, Niacinamide, Salicylic Acid Vitamin C Serum for Face - Anti Aging Serum, Skin Care, Dark Spot Remover for Face by Eva Naturals (1 oz)

Vitamin C Serum Plus With Hyaluronic Acid Serum, Retinol, Niacinamide, Salicylic Acid Vitamin C...

4 artnaturals Anti-Aging Vitamin C Serum - (1 Fl Oz / 30ml) - with Hyaluronic Acid and Vit E - Wrinkle Repairs Dark Circles, Fades Age Spots and Sun Damage - Enhanced 20% Vitamin C

artnaturals Anti-Aging Vitamin C Serum - (1 Fl Oz / 30ml) - with Hyaluronic Acid and Vit E - Wrinkle...

5 LilyAna Naturals Vitamin C Serum for Face - Face Serum with Hyaluronic Acid and Vitamin E, Anti Aging Serum, Reduces Age Spots and Sun Damage, Promotes Collagen and Elastin - 1oz

LilyAna Naturals Vitamin C Serum for Face - Face Serum with Hyaluronic Acid and Vitamin E, Anti...

6 ๐—”๐——๐—ฉ๐—”๐—ก๐—–๐—˜๐—— Vitamin C Serum for Face/Neck/Eyes - 5X MORE POWERFUL Anti-Aging Serum with 20% Vit C - Reduces Wrinkles/Lines/Aging - 100% Vegan/Dermatologist Developed

๐—”๐——๐—ฉ๐—”๐—ก๐—–๐—˜๐—— Vitamin C Serum for Face/Neck/Eyes - 5X MORE POWERFUL Anti-Aging...

7 OZNaturals Vitamin C Serum For Face with Hyaluronic Acid - Anti Aging Serum With Pure Vitamin E Oil and Rosehip Oil - All Natural Antioxidant Facial and Skin Serum For A Brighter, Even Skin Tone

OZNaturals Vitamin C Serum For Face with Hyaluronic Acid - Anti Aging Serum With Pure Vitamin E Oil...

8 Vitamin C Serum 20% For Face, Pure Vitamin C Face Serum for Wrinkles, Acne, Dry Skin, and Dark Spots - Facial Vitamin C Serum (1oz)

Vitamin C Serum 20% For Face, Pure Vitamin C Face Serum for Wrinkles, Acne, Dry Skin, and Dark Spots...

9 Vitamin C Serum 20% Pure L-Ascorbic Acid, Ferulic Acid, Vitamin E and Hyaluronic Acid for Face and Eyes Natural Anti Aging Anti Wrinkle 1oz. by Dr. Brenner (1 oz)

Vitamin C Serum 20% Pure L-Ascorbic Acid, Ferulic Acid, Vitamin E and Hyaluronic Acid for Face and...

10 Andalou Natural s Turmeric + C Enlighten Serum, Tumeric Plus C, 1.1 Fl Oz

Andalou Natural s Turmeric + C Enlighten Serum, Tumeric Plus C, 1.1 Fl Oz

Best natural vitamin c serums: Our 10 Picks

Some reviewers on the web test hundreds of categories. Each time they do, they seek expertise in the field and employ a proven but flexible protocol. The consumers always purchase the products at retail and design objective, repeatable tests that tax each product in a measurable way, which exceeds the “real world” demands placed on the product.

Testing strength involved a series of different weighting and tearing examinations.

We rely heavily on the testing process to determine the standing of each product.

See our list today.

SaleBestseller No. 1

TruSkin Vitamin C Serum for Face, Anti Aging Serum with Hyaluronic Acid, Vitamin E, Organic Aloe Vera and Jojoba Oil, Hydrating & Brightening Serum for Dark Spots, Fine Lines and Wrinkles, 1 fl oz

  • OUR CUSTOMERS KNOW BEST - Don't just take our word for it, see thousands of reviews from real Amazon customers rave about brighter, fresher looking skin
  • ANTI AGING FACE SERUM - Vitamin C blends with Botanical Hyaluronic Acid, Vitamin E, Witch Hazel, and Jojoba Oil in an anti aging, skin brightening formula designed to improve wrinkles and dark spots
  • CERTIFIED CRUELTY FREE by Leaping Bunny, our Vitamin C facial serum is also formulated, manufactured and bottled in the USA for guaranteed freshness
  • EXTENDED MANUFACTURER GUARANTEE - Love it or your money back! If for any reason you decide this product isn't a good fit for your skin, we offer a 90-day money-back refund. The expiration date is printed on the barcode sticker attached to the packaging.
  • PLANT-BASED FORMULATION - No added synthetic colors, fragrances, parabens, phthalates, sulfates, PEGs, or GMOs. Our active botanicals combine in a silky smooth anti-aging serum that can be used day or night.
Bestseller No. 2

InstaNatural Vitamin C Serum with Hyaluronic Acid & Ferulic Acid - Natural Anti Aging Wrinkle Reducer Formula for Face - Dark Circle, Fine Line & Sun Damage Corrector - Restore & Boost Collagen - 1 oz

  • Anti Aging Serum: InstaNaturalโ€™s Vitamin C Serum for face defends against environmental aggressors with powerful antioxidants and supports healthy collagen production to prevent signs of aging such as fine lines and wrinkles.
  • Acne Serum: This daily facial anti wrinkle serum is the prime dark spot corrector for face and helps clear and minimize clogged pores, breakouts, blackheads, and acne. Fade the appearance of sun spots, discoloration, redness, hyperpigmentation, and dark spots with InstaNaturalโ€™s Vitamin C Serum.
  • Hydrating Serum: Hyaluronic Acid deeply hydrates and plumps the skin instantly hydrating, replenishing, and boosting the skin's ability to retain moisture, revealing a smoother youthful complexion. Vitamin C works as a great facial serum and eye serum to lighten the appearance of dark circles, eye bags, and puffy under eyes.
  • Brightening Serum: This face serum is packed with nutrients designed to brighten, tone, and smooth the skin's texture for increased radiance, providing brighter skin results. This antioxidant serum can be used as a dark spot diminisher for any troubled spots or on areas that need skin discoloration help.
  • Perfect For All Skin Types: InstaNaturalโ€™s Vitamin C Face Serum is best suited for men, women and all skin types including those with dry, oily, acne prone, sensitive and mature skin and for anyone with clarity & age prevention concerns.
SaleBestseller No. 3

Vitamin C Serum Plus With Hyaluronic Acid Serum, Retinol, Niacinamide, Salicylic Acid Vitamin C Serum for Face - Anti Aging Serum, Skin Care, Dark Spot Remover for Face by Eva Naturals (1 oz)

  • GLOWING COMPLEXION - Acne and other skin conditions leave your complexion looking red and uneven. The Niacinamide and Retinol serum found in our formula supports healthy skin by naturally reducing inflammation, correcting dark spots, and soothing troubled skin.
  • BEST ACNE TREATMENT - When pores are clogged with dirt and oil, they become larger and more visible. Retinol works to cleanse the pores, thereby making them appear smaller. Add to that the exfoliating effects of Salicylic Acid, and our face serum is ready to fight blemishes and improve acne prone skin.
  • SATISFACTION GUARANTEE - With so many skincare products promising amazing results, itโ€™s hard to know which brands you can trust. Weโ€™re so confident that youโ€™ll love our skin serum, weโ€™re offering a 90-day money-back refund. You can try it risk free today!
  • BEST ANTI AGING SERUM - Loaded with antioxidants, our Vitamin C Serum for face with hyaluronic acid helps boost collagen production and reduce fine lines and wrinkles! Hyaluronic Acid provides incredible hydration by holding up to 1000 times its weight in water!
  • DARK SPOT CORRECTOR - Our Vitamin C Serum face serum is crafted to attack the most important skin issues like wrinkles, fine lines, dry skin, acne, or uneven skin. Loaded with natural ingredients, this antioxidant serum can tackle any problem you have while diminishing dark spots.
Bestseller No. 4

artnaturals Anti-Aging Vitamin C Serum - (1 Fl Oz / 30ml) - with Hyaluronic Acid and Vit E - Wrinkle Repairs Dark Circles, Fades Age Spots and Sun Damage - Enhanced 20% Vitamin C

  • GENTLE AND PURE : The Serum wonโ€™t irritate or cause redness. Targets skin blemishes with natural antioxidants.
  • FAST:ABSORBING : Means no greasy residue, and makeup can be applied right after use.
  • POWERFUL ANTI-AGING : Formula helps skin turn back the clock as Vitamin C, Hyaluronic Acid, and Vitamin E helps diminish Dine Lines, Wrinkles, Age and Sun Spots!
  • PLUMPED, MOISTURIZED AND GLOWING : As its own Collagen Production is Stimulated.
  • HYDRATES BRITHENS AND SOOTHES SKIN : With its uniquely designed, high:quality combination of botanical ingredients, including Gotu Kola, Jojoba Oil, and Aloe Vera.
Bestseller No. 5

LilyAna Naturals Vitamin C Serum for Face - Face Serum with Hyaluronic Acid and Vitamin E, Anti Aging Serum, Reduces Age Spots and Sun Damage, Promotes Collagen and Elastin - 1oz

  • MAXIMUM ANTI-AGING. Natural blend of proven anti-aging actives work together to refresh and rejuvenate while promoting an overall healthy and revitalizing youthful skin. Formulated with Vitamin C & E; Aloe Leaf Juice, MSM, Wild Geranium, Horsetail, and Dandelion Extracts; as well as Jojoba Oil and 5% Botanical Hyaluronic Acid, which helps encourage moisture retention in the skin.
  • LIFT, BRIGHTEN, FIRM. Dark spots, hyper-pigmentation, scars, acne redness, and dull skin tone are no match for the revitalizing benefits of Vitamin C, and our formula is gentle enough for sensitive skin, yet powerful enough to deliver real, visible results.
  • FREE ADDITIONAL PRODUCT - With the purchase of the LilyAna Naturals Vitamin C Serum you can get a FREE 0.5oz bottle of one of our amazing other products. Scan the QR code in the package for more details.
  • ALL SKIN TYPES. Suitable for all skin types and most skin conditions, including by adult acne, rosacea, eczema, and dermatitis. Use before toner and apply a coin-sized amount in your hand, then apply one thin layer of serum to your entire face, neck and dรฉcolletรฉ with your fingertips.
  • CLEAN. NATURAL. AND FREE FROM NASTIES. All-natural, vegan ingredients. Made in the USA with no artificial fragrances or colors, and free of gluten, parabens, phthalates, SLS, SLES, and petroleum. And we never have nor ever will test on animals.
SaleBestseller No. 6

๐—”๐——๐—ฉ๐—”๐—ก๐—–๐—˜๐—— Vitamin C Serum for Face/Neck/Eyes - 5X MORE POWERFUL Anti-Aging Serum with 20% Vit C - Reduces Wrinkles/Lines/Aging - 100% Vegan/Dermatologist Developed

  • ๐—–๐—ข๐—Ÿ๐—— ๐—ฃ๐—ฅ๐—ข๐—–๐—˜๐—ฆ๐—ฆ๐—˜๐—— ๐—™๐—ข๐—ฅ ๐Ÿฐ๐—ซ ๐— ๐—ข๐—ฅ๐—˜ ๐—ฆ๐—ง๐—”๐—•๐—œ๐—Ÿ๐—œ๐—ง๐—ฌ: Other anti-ageing serums are produced at 90ยฐC, which depletes 31% of vitamin Cโ€™s activity in 48 hours. For FULL POTENCY PRESERVATION, ours is COLD PROCESSED at 1-4ยฐC, then packaged in FrostProtect glass that blocks destabilising light and oxygen.
  • ๐Ÿฒ๐—ซ ๐—™๐—”๐—ฆ๐—ง๐—˜๐—ฅ ๐—ฅ๐—˜๐—ฆ๐—จ๐—Ÿ๐—ง๐—ฆ ๐—ช๐—œ๐—ง๐—› ๐—–-๐—•๐—ข๐—ข๐—ฆ๐—ง: Our anti-ageing complex of 5 SYNERGISTIC INGREDIENTS โ€“ retinol, jojoba oil, vitamin E, aloe vera & MSM โ€“ DOUBLES VITAMIN Cโ€™S PHOTOPROTECTIVE QUALITIES. It also accelerates skin renewal and new cell turnover, so you see results 6x faster than with vitamin C alone.
  • ๐—ฉ๐—œ๐—ง๐—”๐— ๐—œ๐—ก ๐—– ๐—œ๐—ก ๐—œ๐—ง๐—ฆ ๐— ๐—ข๐—ฆ๐—ง ๐—ฆ๐—ง๐—”๐—•๐—Ÿ๐—˜ ๐—™๐—ข๐—ฅ๐— : Most brands formulate vitamin C serums with ascorbic acid, which is too unstable to be effective. We use THE MOST POTENT PURE VITAMIN C, sodium ascorbyl phosphate. In a study of 47 users, 94% had smoother skin in 3 weeks, and 91% saw more radiance after 2 weeks.
  • ๐—ฆ๐—–๐—œ๐—˜๐—ก๐—ง๐—œ๐—™๐—œ๐—–๐—”๐—Ÿ๐—Ÿ๐—ฌ ๐—ข๐—ฃ๐—ง๐—œ๐— ๐—”๐—Ÿ ๐Ÿฎ๐Ÿฌ% ๐—–๐—ข๐—ก๐—–๐—˜๐—ก๐—ง๐—ฅ๐—”๐—ง๐—œ๐—ข๐—ก: Many serums either contain too little (<15%) or too much (22%+) vitamin C. Our brightening serum has an optimal 20% concentration. It RESURFACES & REJUVENATES WITHOUT DRYING SKIN. Higher concentrations can be irritating, especially on sensitive complexions.
  • ๐——๐—˜๐—ฅ๐— ๐—”๐—ง๐—ข๐—Ÿ๐—ข๐—š๐—œ๐—ฆ๐—ง-๐——๐—˜๐—ฉ๐—˜๐—Ÿ๐—ข๐—ฃ๐—˜๐—— ๐—™๐—ข๐—ฅ๐— ๐—จ๐—Ÿ๐—”: Instead of synthetics, our vitamin C comes from Floridian oranges. Our derm-approved brightening serum is VEGAN AND CRUELTY FREE, and isnโ€™t made with parabens or silicones. 92% of people we surveyed would repurchase it to TACKLE DARK SPOTS, FINE LINES AND BREAKOUTS.
Bestseller No. 7

OZNaturals Vitamin C Serum For Face with Hyaluronic Acid - Anti Aging Serum With Pure Vitamin E Oil and Rosehip Oil - All Natural Antioxidant Facial and Skin Serum For A Brighter, Even Skin Tone

  • ๐Ÿง–โ€โ™€๏ธ FACIAL SPA IN A BOTTLE LOVED BY THOUSANDS: Our Vitamin C serum is a fan favorite with its powerful cocktail of professional-grade ingredients, encouraging new collagen and skin cell production, while also reducing the appearance of fine lines and wrinkles, including crowโ€™s feet. See why thousands of real customers rave about how OZ Naturals has helped them achieve a brighter complexion, smaller pores, reduced fine lines and acne scars, and overall ageless skin.
  • โœจTHE SECRET TO RADIANT GLOWING SKIN: Give your skin the daily protection and nourishment it needs and indulge in the OZNaturals Vitamin C Serum with Hyaluronic Acid. Using Vitamin C as a topical helps improve the overall appearance of your skin and under eye. Itโ€™s the missing piece in your skincare routine!
  • โ„๏ธ COLD PROCESSED BEAUTY WITH CLEAN & POTENT INGREDIENTS: All OZNaturals products are formulated without any added heat or petrochemicals to maintain the potency of the natural key ingredients for a more effective result. Free of synthetic colors, additives, fragrances, parabens, sulfates & stabilizers. Our Cold Processing technology requires significantly less energy and water consumption & emits less carbon dioxide, providing a smaller carbon footprint than traditional manufacturing processes.
  • ๐Ÿ’ง KEEP YOUR SKIN NATURALLY HYDRATED: Prevent your skin from ever drying out again! OZNaturals Vit C facial serum is infused with botanical Hyaluronic Acid to deliver moisture deep into the skin to help you obtain that flawless look. Simply use this face brightening serum day and night to feel its firming, anti-aging effects.
  • ๐Ÿ’– ADVANCED ANTIOXIDANT FORMULA YOUR SKIN WILL LOVE: Packed with strong antioxidant power from Vitamin C, pure Vitamin E oil and Astaxanthin, OZNaturals all-natural face brightening serum helps fight free radicals and environmental stressors that cause dull and damaged skin. Live your best life while also looking your best, as Vitamin C targets dark spots, sun spots, and breakouts. Absorbs better than the leading Vitamin C serum or cream.
Bestseller No. 8

Vitamin C Serum 20% For Face, Pure Vitamin C Face Serum for Wrinkles, Acne, Dry Skin, and Dark Spots - Facial Vitamin C Serum (1oz)

  • Even Complexion: Thanks to the Turmeric in our Vit C Serum, getting glowing skin is easier than ever! Along with Ginger and Juniper Extracts, it naturally tones your complexion, promotes circulation, and overall helps you achieve rejuvenated skin!
  • Enhanced Formula: With more ingredients for better results, our blend of actives is totally unique. Thick and luxurious, this Vitamin C skin care formula isn't runny and absorbs quickly.
  • Preventive Care: Our Anti Aging Serum benefits don't just stop at the surface! Vitamin E, antioxidant-rich Ferulic Acid, and Hyaluronic Acid work to fight free radical damage while healing your skin against the damaging effects of UV rays.
  • Fade Dark Spots and Boost Collagen: Topical Vitamin C has long been hailed for its ability to fade age spots and boost collagen production. To take anti-aging to the next level, we paired it with the antioxidant, CoQ10 to firm the skin, while using Lavender to help reduce the appearance of wrinkles!
  • Anti-Aging Vitamin C Serum For Face - As you age, your skin loses its vitality and glow. Adding Vitamin C Serum to your daily skincare routine helps to fight those signs of aging, while also hydrating and nourishing the skin. Wrinkles and dark spots are minimized while your skin looks more youthful!
SaleBestseller No. 9

Vitamin C Serum 20% Pure L-Ascorbic Acid, Ferulic Acid, Vitamin E and Hyaluronic Acid for Face and Eyes Natural Anti Aging Anti Wrinkle 1oz. by Dr. Brenner (1 oz)

  • GUARANTEED FRESH: We manufacture our Vitamin C serum every 2 weeks to make sure that the bottle you get is fresh and full of active Vitamin C E and Ferulic acid
  • IMPROVES THE APPEARANCE OF DARK SPOTS, WHILE BRIGHTENING SKIN'S COMPLEXION: Our powerful pure Vitamin C serum with Hyaluronic acid working together with Vitamin E and Ferulic acid clears skin imperfections, and even helps with acne and lightens acne scares.
  • 100 % GUARANTEE OR YOUR MONEY BACK: Our Vitamin C serum comes with a 60 days money back grantee, no questions asked. Just contact us and we will take care of it.
  • INCREASES SKIN FIRMNESS AND REDUCES THE APPEARANCE OF LINES AND WRINKLES: Our CE Ferulic serum boosts collagen production in your skin to help even it out. We use 20% of pure L-Ascorbic acid which is pure vitamin C as opposed to other brands who use "sodium ascorbyl phosphate" or "magnesium ascorbyl phosphate" which contain only a fraction of vitamin C.
  • THE MOST EFFECTIVE VITAMIN C SERUM FOR FACE DEVELOPED BY A DERMATOLOGIST: Formulated with the same exact ingredients as SkinCeuticals CE Ferulic but with 20% pure L-Ascorbic acid making it more effective.
SaleBestseller No. 10

Andalou Natural s Turmeric + C Enlighten Serum, Tumeric Plus C, 1.1 Fl Oz

  • Fruit Stem Cell Science: Every Andalou Natural's productโ€”including masks, creams, serums, moisturizers, cleansers, and tonersโ€”use nature's antioxidant defense solution to protect and support healthy skin and hair
  • Ingredients From Nature: We support Superior Source Ingredient Standards and only use ingredients that are organic, non-GMO, gluten free, sustainable, fair trade, cruelty free, and nature-derived
  • Andalou Naturals: Non-GMO remains a core brand value of Andalou Naturals and we continue to source superior non-GMO ingredients for our products
  • Vitamin C and Tumeric Face Serum: Fruit stem cell complex, turmeric and vitamin C help support dermal vitality, targeting over-exposed surface cells for a brighter, healthy-looking glow
  • Brightening with Vitamin C: Andalou Naturals' skin care products with vitamin C may help fight sun damage and promote brighter, more even skin tone in normal and combination skin types

What to Consider When Buying natural vitamin c serums

It's not always easy to choose a natural vitamin c serums from thousands of options on the market. You must find one that suits your needs and offers you value for money. So how do you do it? Therefore, we need to consider these factors before buying natural vitamin c serums:

  • Price: Online purchase has been renowned for offering items at the best possible prices. As such places have networks with many dealers and manufacturers, sellers offer the best deals. Moreover, there are no intermediaries, which lessens the additional costs.
  • Product Quality: High-quality products may be more expensive, but they offer far more value over the long term. Your customers will recognize that value and want to keep them as customers for years to come.
  • Comparability: You can easily compare the same product on many websites at once, just by sitting at home. Then, by seeing the ratings, you can evaluate which product to go for by yourself. Thus, you can gain access to better quality than traditional shopping.
  • Affordability: In most cases, the primary factor influencing a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.

Important things to remember while shopping online for natural vitamin c serums?

Here are some important things that you can consider to save money and the best possible right natural vitamin c serums:

1. Availability of Free Shipping

Free shipping mostly depends on the total amount of your purchase. Even if the amount does not match the minimum required amount, there will always be some seller ready to ship it cheaply. You may also consider contacting the seller to ask if they can use a cheaper courier, or you may buy a shipping label and send it to the seller to be used while shipping.

2. Coupons or Vouchers

Check if your account has some coupon or voucher the company provides. Sometimes there is a seller promotion; check if the seller has mentioned a discount code in his listing.

NOTE: Also, while using coupon, ensure you properly enter the code on checkout, see discounted price, and then only pay.

3. Look for offers like Buy 2 Get 1 Free

Well, not for all items, but you get such offers for most products now and then.

4. Review on Item and Seller Feedback

Make sure you not only check the customer reviews about the item but also check the feedback that which seller has received. This tells you much about the seller's behavior, helpfulness, and how much % hope you have to get the genuine product.

5. Check for Return and Refund Policy

Check if the seller or site offers a refund, or return policy, and go through the exact T&C to ensure you know all about the policy.

Reasons Why Customers Buy natural vitamin c serums

So what do we mean by why customers buy natural vitamin c serums? Think about it; there has to be a reason, right? Why would someone spend their money for no good reason?

Well, a handful of motivating factors lead people to make purchases. While itโ€™s hard to pin down specifics, there are general motivations to follow.

1. Because They Want It/Pride

This is probably the simplest reason. People will buy a natural vitamin c serums because they want it. Depending on what they buy, they may even want to show it off. Brand recognition will come in handy in this case.

2. Protection/Fear

This may seem like two very different things, but they have the same base motivation. The motivation is to protect themselves from something bad happening.

Fear of danger can be a powerful motivator to purchase certain natural vitamin c serums. People will buy locks to protect themselves from outside danger. This is an immediate solution to the fear of something happening.

People will buy something protective for the future cause of loss, like house insurance. They bought the insurance in case something happens that causes them to lose their house. Or, in a smaller example, a phone case protects the phone from being broken so easily.

If your product makes them feel safer in any form, then they may push the Buy Button.

An example of what customers want to buy: 5 cell phone cases overlapping one another: one has a green forest, the 2nd is a sunset over a forest, the 3rd is a black pug on a bright blue background, 4th is a purple and pink sunset over a lake, and the last is a cityscape in black and white

3. Ease of Daily Life

Everyone wants life to be as easy as possible, and who can blame them? Products like washing machines are popular because they make the everyday act of laundry smoother. If your product can help a customer, highlight it when marketing it.

4. Impulse

Letโ€™s talk about impulse buying. Weโ€™re all guilty of it at one point or another. When we impulse buy, itโ€™s usually a product thatโ€™ll make buyers happier. Impulse buys are done without much thought; customers are caught up in the moment.

Products that are fun, brightly colored, or make customers laugh are great for impulse purchases. If this sounds like one of your products, highlight these aspects.

Social media sites like Facebook, Instagram, and Pinterest are great for finding impulse buyers.

5. Fear of Missing Out

This can be tied to impulse buying but focuses more on popular trends. When there is a wildly popular trend, people tend to buy from that trend because they donโ€™t want to be left out. Theyโ€™ll buy to prove that theyโ€™re part of the group and show off their purchase. Thereโ€™s nothing wrong with jumping on the trend train and marketing your products.

6. Health/Aspiration

Personal well-being is probably the most important thing to people. If a product guarantees that it will help people live longer and healthier, people will buy it. This can also include any form of self-improvement and ways for people to better themselves.

7. Did Other Customers Like It?

If a buyer is unsure whether or not they should buy something, theyโ€™ll look at reviews. If the reviews are overwhelmingly positive, it might be the push they need to make the purchase.

This is why you have to encourage your customers to leave reviews. Offer them a discount as a way to entice them to do so.

8. Limited Editions

People love buying things that are limited edition or part of a flash sale. It can make them feel like they have something special that few people have.

If a product seems popular but not selling, try having a flash sale. Use a countdown clock to show your customers they only have so much time to buy this product.

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