Best Soft Coolers | Popular American Brands

To help you find the best soft coolers, we have tried plenty of top models to recommend for accuracy and high performance. We loved easy-to-use and quality items.

We also consider additional features like safety, designs, styles, and durability that also offer versatility in function.

We're here to provide a detailed assessment of each, determined through an exhaustive scoring system that weighs every pro and con.

Keep reading to find out more about the soft coolers and the other related products on this list.

  • Ease of Use
  • Effectiveness
  • Durability
  • Materials
  • Post-Use/Versatility
List of soft coolers: Comparison Table
# Preview Product
1 Arctic Zone Titan Deep Freeze 30 Can Zipperless HardBody Cooler, Moss (1718IL918763)

Arctic Zone Titan Deep Freeze 30 Can Zipperless HardBody Cooler, Moss (1718IL918763)

2 RTIC Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper, Blue/Grey

RTIC Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage,...

3 Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips,Pink

Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof...

4 Hydro Flask Carry Out Soft Cooler - Travel Bag - Insulated, BPA-Free, Non-Toxic

Hydro Flask Carry Out Soft Cooler - Travel Bag - Insulated, BPA-Free, Non-Toxic

5 Famassi Cooler Bag 30/60 Cans, Collapsible Soft Cooler Insulated Leak Proof, Travel Cooler for Camping, Beach, Picnic, BBQ, Shopping, with Bottle Opener & Removable Shoulder Strap

Famassi Cooler Bag 30/60 Cans, Collapsible Soft Cooler Insulated Leak Proof, Travel Cooler for...

6 Yuzerfortalbe Ice Large Cooler Bag Suitable 40 Cans,Insulated Ice Packs for Lunch Bags Soft Sided Portable Tote Bag for Camping,Shopping,BBQ,Family Outdoor Activities,Travel(Black)

Yuzerfortalbe Ice Large Cooler Bag Suitable 40 Cans,Insulated Ice Packs for Lunch Bags Soft Sided...

7 TOURIT Cooler Bag 35-Can Insulated Soft Cooler Portable Cooler Bag 24L Lunch Coolers for Picnic, Beach, Work, Trip, Blue

TOURIT Cooler Bag 35-Can Insulated Soft Cooler Portable Cooler Bag 24L Lunch Coolers for Picnic,...

8 Coleman Soft Cooler Bag | Portable Beverage Cooler

Coleman Soft Cooler Bag | Portable Beverage Cooler

9 30 Can Soft Sided Cooler Bag Insulated Leak Proof Collapsible Cooler Portable Travel Tote with Reflective Strip, Large Lunch Camping Cooler for Picnic, Beach and Road Trips (Grey)

30 Can Soft Sided Cooler Bag Insulated Leak Proof Collapsible Cooler Portable Travel Tote with...

10 45-Can Insulated Cooler Bag Leakproof Soft Sided Cooler Bag Collapsible Portable Cooler for Camping Picnic Lunch BBQ Beach

45-Can Insulated Cooler Bag Leakproof Soft Sided Cooler Bag Collapsible Portable Cooler for Camping...

Best soft coolers: Our 10 Picks

Some reviewers on the web test hundreds of categories. Each time they do, they seek expertise in the field and employ a proven but flexible protocol. The consumers always purchase the products at retail and design objective, repeatable tests that tax each product in a measurable way, which exceeds the “real world” demands placed on the product.

Testing strength involved a series of different weighting and tearing examinations.

We rely heavily on the testing process to determine the standing of each product.

See our list today.

Bestseller No. 1

Arctic Zone Titan Deep Freeze 30 Can Zipperless HardBody Cooler, Moss (1718IL918763)

  • Deep Freeze high performance insulation with radiant heat barrier reflects heat rather than absorbing it
  • Patented, "flip open" Zipperless lid allows for quick access to food and drinks
  • Features FDA compliant HardBody liner with removable SmartShelf and insulated front pocket
  • Ultra Safe leak proof, easy clean interior lining; water and stain repellent, wipe clean exterior
  • Adjustable Backsaver shoulder strap with anti-slip shoulder pad centers load weight for easier carrying; interior liner dimensions: (L x W x H) 12.7" x 7.6" x 10.2"
Bestseller No. 2

RTIC Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper, Blue/Grey

  • MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features ​​2 inches of closed-cell foam.
  • LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.
  • UP TO 24 HOURS OF COOLING – The RTIC soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours.
  • LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. The portable cooler measures 12 x 8 x 12 inches.
  • IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
Bestseller No. 3

Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips,Pink

  • VERSATILE - Suitable for all outdoor activities as an all-around soft sided cooler for camping or road trips. It’s the perfect size for food delivery services and a great solution to transport groceries from the store or farmer's market to your kitchen at home.
  • STAYS COLD LONGER - Thoughtful 5 layer insulation design. Exterior surfaces are made of rip-stop 600D Oxford materials plus one layer of waterproof PVC. Interior layers are thicker, reinforced food-grade PEVA materials with seamless ultrasonic welding for 100% leakproof and tear-resistance. A built-in EPE foam middle layer and 210D liner add additional insulation, allowing the Maelstrom Icy Hollow Soft Sided Cooler Bag to keep food or drinks cold for up to 12 hours.
  • UNIQUE DESIGN - Top pull tab with Velcro opening design, easy to access your food without having to open the zipper around the whole top cover, keeping contents cool/warm longer. Ergonomic design with two different ways to carry - adjustable straps and a carrying handle. An integrated bottle opener gives you a quick access to pop open a bottle of beer.
  • EXTRA LARGE CAPACITY - Extra-large size yet weighs only 1.65 lbs. The Maelstrom Icy Hollow Soft sided cooler will hold up to 75 cans of your favorite drinks plus 2-4 ice packs; or with 60 cans you can add 15 lbs. of ice for long lasting coldness. Whether it's camping, hiking, picnicking, or a BBQ party, the cooler bag easily packs a lot of food, fruits, beer, meat, or even seafood together. It’s large enough to carry all picnic essentials for the whole family!
  • DURABLE - Maelstrom Ice Hollow Soft Sided Cooler Bags have double-stitched carry options. All pick-up points, the shoulder straps and carry handles are reinforced. This cooler bag can handle more weight than you’d prefer to carry. Capacity: 18x12x13.8 inches, 13 Gallons of ice and drinks.
Bestseller No. 4

Hydro Flask Carry Out Soft Cooler - Travel Bag - Insulated, BPA-Free, Non-Toxic

  • Large, accessible opening for loading, unloading and cleaning
  • Exterior stash pocket
  • Food grade BPA-free liner with welded seams keep spills and splashes contained
  • Lightweight insulation keeps contents chilled for 24 hours
  • Removable cross-body strap
SaleBestseller No. 5

Famassi Cooler Bag 30/60 Cans, Collapsible Soft Cooler Insulated Leak Proof, Travel Cooler for Camping, Beach, Picnic, BBQ, Shopping, with Bottle Opener & Removable Shoulder Strap

  • Comfortable Use: The padded handle and detachable shoulder strap design provide a variety of carrying methods, you can freely choose to carry it by hand or shoulder strap. Equipped with one front pocket and two mesh pockets for easy storage. Comes with a bottle opener for a refreshing drink anytime, anywhere!
  • Unique Design: The top pull tab features a Velcro opening, allowing you to easily access food during travel without opening the zipper around the entire top lid, keeping the contents cool/warm longer.
  • Multifunctional Use: Portable design, suitable for outdoor or shopping activities. Pack a variety of snacks and beverages and lunches for holidays, keep cool or keep warm longer, ideal for your travels and outings.
  • Cooling Time Up to 12 Hours: The exterior of the ice pack is constructed of ripstop 600D Oxford cloth and a layer of waterproof PVC, reinforced with double stitching. The inner lining is made of one-piece waterproof high-frequency material PEVA foil, high density waterproof and padded with 8mm EPE foam for excellent heat resistance.
  • Large Capacity: The ice pack can hold a volume of 40 liters (10 gallons) and has a load capacity of over 60 lbs. It can hold up to 60 cans (330ml). With a small amount of ice, it's perfect for camping, hiking, picnics, barbecues, and more.
SaleBestseller No. 6

Yuzerfortalbe Ice Large Cooler Bag Suitable 40 Cans,Insulated Ice Packs for Lunch Bags Soft Sided Portable Tote Bag for Camping,Shopping,BBQ,Family Outdoor Activities,Travel(Black)

  • Soft coolers insulated: lunch cooler front and pockets make it easier to carry small items such as keys or cell phones, mens lunchbox for work mesh pockets help you carry drinks or bottles without spilling.
  • Cooler bags insulated for travel: camping cooler you can take it to picnic ,outdoor ,workout,grocery, shopping,worker,fishing.soft sided cooler fashionable design makes the pack it freeze bag can be used in many occasions,camping coolers suitable for adults and women.
  • Insulated lunch box for men heavy duty and women: large cooler upper opening design, easy to take drinks. The removable adjustable straps (the straps range is 30in-50in, 76.2cm-127cm) and the handle of the widened and reinforced straps design make them easy to carry and collapsible.
  • Soft sided cooler bags insulated: Keep food warmer/cooler; beach cooler bag insulated has 3 layers in total, with high-quality double zipper design, strong and durable, and the refrigeration time can be extended to 12 hours. lunch bag can also be used for heat preservation for 5 hours, and the material also makes the inner tank easier to clean.
  • Collapsible coolers for travel; length 35cm wide 23.5cm high 30cm,13.78in*9.25in*11.80in,thermos for hot food can hold 25L food, fruits ,snacks, vegetables, pizza. cooler bags insulated for travel,lightweight lunch cooler tote , happy shopping!
Bestseller No. 7

TOURIT Cooler Bag 35-Can Insulated Soft Cooler Portable Cooler Bag 24L Lunch Coolers for Picnic, Beach, Work, Trip, Blue

  • Multiple Carrying: Designed with a padded handle and a detachable shoulder strap, it can provide 3 carrying methods, free to choose to carry by hand or carry with a shoulder strap. Equipped with a front pocket and two mesh pockets on sides for easy storage of items. An adjustable elastic rope on the top of the cover, which can put towels and other daily necessities.
  • Long-term Cooling Time: The main compartment uses high-density insulating materials and waterproof materials to work together to ensure that the food or drinks stay cool for up to 12 hours! The two insulated sections allow to pack liquids separated from dry food.
  • Large Capacity: Our Cooler bags can hold a volume of 24L (6.3 Gallons). Make you can bring 35 Cans(355ml)of your favorite drink. Overall dimensions approximately 14.25 x 13 x 7.75 inch / 36 x 33 x 20 cm and weight 600g. It is perfect for beaches, camping, hiking, etc.
  • Versatile Use: Large capacity with a longer time insulated, and can also be filled with various snacks and lunches. It is an ideal companion for storing cool lunches, snacks, and drinks when you travel or go to school.
  • 100% Leak-proof: The inner lining is made of waterproof high-frequency material PEVA, which is high-density and waterproof. Easy to clean. The exterior is made of high-density Oxford cloth, which is firm and wear-resistant, not easy to tear.
SaleBestseller No. 8

Coleman Soft Cooler Bag | Portable Beverage Cooler

  • EXTRA FOAM: For added insulation and durability
  • FRONT ZIP POCKET & SIDE MESH POCKETS: For easy access to dry goods and accessories
  • ZIPPERED MAIN COMPARTMENT: Keeps drinks cold up to 34 hours
  • BOTTLE OPENER: Integrated design is easily accessible and never gets misplaced
  • CAPACITY: Holds 16 cans
Bestseller No. 9

30 Can Soft Sided Cooler Bag Insulated Leak Proof Collapsible Cooler Portable Travel Tote with Reflective Strip, Large Lunch Camping Cooler for Picnic, Beach and Road Trips (Grey)

  • Suitable Capacity: The overall dimension of the insulated cooler bag is 30*24*25cm=11.81*9.45*9.84inch, which can hold 30 cans of 250ml drinks and beer you like, you will have enough space to hold your beach camping essentials or lunch, such sandwich, salad, snack and fruits etc. just right for a family or friends out for a meal, ideal for camping, beach trips, hiking or other outdoor activities.
  • Waterproof Insulation: this cooler bag is durable Oxford cloth material on the outside, the fabric is easy to dry and easy to clean, relatively strong anti-tear, the lining is PEVA and epe foam material, provides great thermal resistance for heat/fresh, good insulation, but also advanced heat pressing process, seamless and high quality leak-proof, can your food to keep hot / warm 6-12 hours, in the summer time can be filled with ice cubes Enjoy a refreshing drink anytime, anywhere.
  • Multiple Pockets: The bag has different types of pockets to meet your different placement needs. The front pocket can hold some small gadgets, such as keys, cutlery, wallet, etc. There are also two side pockets for umbrellas and water bottles, and we also have a portable bottle opener, so you don't need to worry about never finding a bottle opener when you want to open a beer.
  • Versatile Use: The cooler bag has padded grab handles and an adjustable (detachable) shoulder strap that provides 2 ways to carry it. You can fold it flat and pack it into your suitcase when you shop or travel by air, plus it can be used for lunch packing, outdoor camping, hiking, family picnics, beach BBQ parties and more. It is a perfect travel companion. Of course you can also give it as a gift to your family and friends.
  • Humanized Design: Considering that the cooler bag has a large capacity main compartment, we designed an extra large opening at the top, when you want to get food, you just need to open the closure at the top to get it, which is very convenient and practical. The bag is also designed with a reflective strip, allowing you to quickly return to your original resting place when playing at a crowded beach.
Bestseller No. 10

45-Can Insulated Cooler Bag Leakproof Soft Sided Cooler Bag Collapsible Portable Cooler for Camping Picnic Lunch BBQ Beach

  • Pockets constuction: SEEHONOR portable cooler bag features one main wide opening compartment, two side pockets, one front zipper pocket for storing the can cozies and napkins, one inside zipper pocket on the lid for small items, one bottle opener and extra D-shape hooks for attachment.
  • Large capacity: 45 Cans/35L, measures 15.3’’ x 11.8’’ x 12.2’’, roomy enough to pack meals, beer, snacks, tall beverages, towels, cell phone and all your other necessities. Perfect cooler bag for camping, hiking, BBQ, lunch,picnic, beach, road trip, family outdoor activities etc.
  • Collapsible & versatile: Great design, folds flat, and can be stored easily. Besides used as excellent soft sided cooler, it is also a perfect lightweight gear for lunch bag, lunch box, camping bag, fishing bag, travel bag, cycling, overnight stay and other outdoor activities. Suitable for both men and women.
  • Leakproof & keep cool/ warm: The exterior is made of nylon fabric which is easy to dry for storage. The interior lining is made from eco-friendly peva liner and padded with 5mm epe foam for great thermal resistance. The premium food-grade liner is water-resistant and dirt-proof interior of insulated cooler makes it easy to clean.
  • Easy carry straps & handles: Equipped with a carrying handle and adjustable straps that allow you to carry the soft coolers comfortably. The cooler bag is made of heavy duty nylon which will not rip, tear or scratch, but lightweight to carry. 100% satisfaction guarantee.

What to Consider When Buying soft coolers

It's not always easy to choose a soft coolers from thousands of options on the market. You must find one that suits your needs and offers you value for money. So how do you do it? Therefore, we need to consider these factors before buying soft coolers:

  • Price: Online purchase has been renowned for offering items at the best possible prices. As such places have networks with many dealers and manufacturers, sellers offer the best deals. Moreover, there are no intermediaries, which lessens the additional costs.
  • Product Quality: High-quality products may be more expensive, but they offer far more value over the long term. Your customers will recognize that value and want to keep them as customers for years to come.
  • Comparability: You can easily compare the same product on many websites at once, just by sitting at home. Then, by seeing the ratings, you can evaluate which product to go for by yourself. Thus, you can gain access to better quality than traditional shopping.
  • Affordability: In most cases, the primary factor influencing a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.

Important things to remember while shopping online for soft coolers?

Here are some important things that you can consider to save money and the best possible right soft coolers:

1. Availability of Free Shipping

Free shipping mostly depends on the total amount of your purchase. Even if the amount does not match the minimum required amount, there will always be some seller ready to ship it cheaply. You may also consider contacting the seller to ask if they can use a cheaper courier, or you may buy a shipping label and send it to the seller to be used while shipping.

2. Coupons or Vouchers

Check if your account has some coupon or voucher the company provides. Sometimes there is a seller promotion; check if the seller has mentioned a discount code in his listing.

NOTE: Also, while using coupon, ensure you properly enter the code on checkout, see discounted price, and then only pay.

3. Look for offers like Buy 2 Get 1 Free

Well, not for all items, but you get such offers for most products now and then.

4. Review on Item and Seller Feedback

Make sure you not only check the customer reviews about the item but also check the feedback that which seller has received. This tells you much about the seller's behavior, helpfulness, and how much % hope you have to get the genuine product.

5. Check for Return and Refund Policy

Check if the seller or site offers a refund, or return policy, and go through the exact T&C to ensure you know all about the policy.

Reasons Why Customers Buy soft coolers

So what do we mean by why customers buy soft coolers? Think about it; there has to be a reason, right? Why would someone spend their money for no good reason?

Well, a handful of motivating factors lead people to make purchases. While it’s hard to pin down specifics, there are general motivations to follow.

1. Because They Want It/Pride

This is probably the simplest reason. People will buy a soft coolers because they want it. Depending on what they buy, they may even want to show it off. Brand recognition will come in handy in this case.

2. Protection/Fear

This may seem like two very different things, but they have the same base motivation. The motivation is to protect themselves from something bad happening.

Fear of danger can be a powerful motivator to purchase certain soft coolers. People will buy locks to protect themselves from outside danger. This is an immediate solution to the fear of something happening.

People will buy something protective for the future cause of loss, like house insurance. They bought the insurance in case something happens that causes them to lose their house. Or, in a smaller example, a phone case protects the phone from being broken so easily.

If your product makes them feel safer in any form, then they may push the Buy Button.

An example of what customers want to buy: 5 cell phone cases overlapping one another: one has a green forest, the 2nd is a sunset over a forest, the 3rd is a black pug on a bright blue background, 4th is a purple and pink sunset over a lake, and the last is a cityscape in black and white

3. Ease of Daily Life

Everyone wants life to be as easy as possible, and who can blame them? Products like washing machines are popular because they make the everyday act of laundry smoother. If your product can help a customer, highlight it when marketing it.

4. Impulse

Let’s talk about impulse buying. We’re all guilty of it at one point or another. When we impulse buy, it’s usually a product that’ll make buyers happier. Impulse buys are done without much thought; customers are caught up in the moment.

Products that are fun, brightly colored, or make customers laugh are great for impulse purchases. If this sounds like one of your products, highlight these aspects.

Social media sites like Facebook, Instagram, and Pinterest are great for finding impulse buyers.

5. Fear of Missing Out

This can be tied to impulse buying but focuses more on popular trends. When there is a wildly popular trend, people tend to buy from that trend because they don’t want to be left out. They’ll buy to prove that they’re part of the group and show off their purchase. There’s nothing wrong with jumping on the trend train and marketing your products.

6. Health/Aspiration

Personal well-being is probably the most important thing to people. If a product guarantees that it will help people live longer and healthier, people will buy it. This can also include any form of self-improvement and ways for people to better themselves.

7. Did Other Customers Like It?

If a buyer is unsure whether or not they should buy something, they’ll look at reviews. If the reviews are overwhelmingly positive, it might be the push they need to make the purchase.

This is why you have to encourage your customers to leave reviews. Offer them a discount as a way to entice them to do so.

8. Limited Editions

People love buying things that are limited edition or part of a flash sale. It can make them feel like they have something special that few people have.

If a product seems popular but not selling, try having a flash sale. Use a countdown clock to show your customers they only have so much time to buy this product.

 

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